Interest of distributors in traditional promotion tools is declining. Under these new circumstances, signing up new resellers and integrators and strengthening relationships with existing ones, become the utmost priority. Distributors can effectively collaborate with partners to process end-users’ inquiries and to organize marketing events such as workshops, trainings, presentations and rolling out of new products. Since distributors do not work directly with end-users, they do not compete with resellers and integrators. On the contrary, distributors offer common ground for experts, thus facilitating growth of professional communities. We strongly believe that creating and building up of professional communities leads to growth of the market, benefiting all of its participants.
As communication between all market players becomes more automated, conducting almost any kind of marketing campaign becomes easier day by day. Digitalization allows us to facilitate promotion of vendors’ products and solutions using only in-house capabilities, while adapting it to the realities of our markets in this new age. This is extremely demanding because it allows us to measure effectiveness of each tool accurately and without bias. One of the key solutions is motivational and training programs aligned with promotion strategies in each market and continuous communication with partners and vendors.